I’ve spent the last 20 years in the apparel and merch world, but the story starts earlier than that.

I grew up around music, promotion, artist management, and the chaos that comes with it. I loved the energy, but over time it became obvious the industry didn’t fit my values. What stuck with me, though, was something simple: every artist we worked with struggled to find merch partners who cared about quality, honesty, or service.

So when I stepped out of the music world, I knew exactly where I could make a real difference.

That became Threadbird — a relationship-first, quality-driven apparel and merchandise agency offering screen printing, embroidery, cut & sew, and fulfillment. Today, it’s one of the leading companies in the industry, trusted by thousands of brands that want more than basic print shops or transaction-only vendors.

I’ve spent my career focused on the parts of this business most people ignore: the craftsmanship, the operations, the customer experience, and the long-term relationships that outlast any single merch drop. I’m an operator at heart, not a “social media expert,” and everything I teach or publish comes from running a real company with real stakes.

After helping tens of thousands of clothing brands over the years, I realized I’d never actually built one for myself.

That changed when my wife Rebecca and I started Palmr, our own clothing brand. She leads the creative direction; I run the operations and production side. What surprised me was how much it sharpened my perspective. Sitting on the other side — building a brand from scratch instead of supporting one — pushed me to learn new things, rethink old assumptions, and understand the challenges our clients face in a deeper way. It made my work, and the advice I give, better.

Outside of work, I’m a husband and a father before anything else. My family is the center of my life, and my faith is the reason I’ve had the strength to stay in this industry for two decades. Everything I’ve built — Threadbird, Palmr, the content I create now — comes from those foundations.

This site is where I share what I’ve learned along the way:

the mistakes, the behind-the-scenes lessons, the operational insights, the things most people in merch never talk about. No hype. No shortcuts. Just the real experience of someone who’s been doing this long enough to see what actually works.

ACCOMPLISHMENTS

THREADBIRD
4 time Inc 5000 List honoree for America’s Fastest Growing Private Companies.
2019 – #3461
2018 – #1997
2017 – #2294
2016 – #2968

Current Businesses

Past Businesses

Former businesses founded, owned and/or vested in over the past 2 decades.