Category Merch Strategy
The Honest Truth About Building…
I was at a PGA golf tournament this past weekend and saw…
Don’t Let Chinese New Year…
The Call I Get Every Year It’s mid-February, and my phone rings.…
Designer First, Printer Second: The…
Last week, I got a call from a client I’ve been working…
If You’re Using Print on…
I’ve been in the apparel world for a long time, and there’s…
The Inventory Mistakes That Are…
Most apparel and merch brands assume that design or marketing is their…
When to Move to Fulfillment…
Running a clothing brand is one of the most rewarding things you…
What They DON’T Tell You…
If you’re getting ready to launch a clothing brand, or you’ve already…
Screen Printing Pricing: What Every…
I see this mistake all the time with new clothing brand owners.…
Print-on-Demand Sucks—But If I HAD…
I absolutely hate print-on-demand using DTG printing—yes, you heard that right. I…
About Me
NICK ROCCANTI
20 years in the apparel and merch world. Here’s what I’ve learned.
