I’ve made merch
for 20 years.
Here’s what
nobody tells you.
Honest lessons on production, screen printing, margins, and building a clothing brand that lasts, from the founder of Threadbird, Palmr, and Obi-Hub.
-
★ Pinned · Start here
20 years in the apparel and merch world. Here’s what I’ve learned.
-
Featured / Uncategorized
Your Customers Can Tell You Used Print-on-Demand (And Here’s What It Says About You)
Print-on-demand gives your brand away before the product even ships. Here’s what your store tells customers, why it reads as lazy, and what to do instead.
Browse by topic
Find what you need fastFresh Off the Press
The latest lessonsHi, I’m Nick.
Twenty years on production floors. I founded Threadbird, run Palmr with my wife Rebecca, and I’m building Obi‑Hub. Husband and father first, operator at heart. I write this site so you can skip the mistakes I had to make the hard way.
What I build
Proof, not pitch
Printing & Fulfillment
Threadbird
Merch printing and fulfillment trusted by clothing brands, bands, and creators for two decades. Screen printing, embroidery, cut & sew, and shipping, all under one roof in Orlando, FL.
threadbird.com ↗
Clothing Brand Software
Obi‑Hub
The operating system for small clothing brands. Design, production, content, ambassadors, and your Shopify store in one connected workspace. It’s the backbone big apparel companies build in-house, sized for teams of one to ten.
obi-hub.app ↗
Clothing Brand
Palmr
The Florida clothing brand my wife Rebecca and I run ourselves. It’s the lab where I test everything I write about here, from blanks selection to inventory planning to marketing.
palmrstyle.com ↗