Helping Clothing Brands and Creators Build Better Merch
I help clothing brands and creators understand how to produce quality merch, set strong margins and grow sustainably. With experience from running Threadbird and Palmr, I share clear, practical advice on apparel production, screen printing and the decisions that make or break a brand.
Designer First, Printer Second: The Most Expensive Mistake in Merch
Last week, I got a call from a client I’ve been working with for a…
Print-on-Demand Sucks—But If I HAD to Use It, Here’s My Strategy
I absolutely hate print-on-demand using DTG printing—yes, you heard that right. I think it often…
20 years in the apparel and merch world. Here’s what I’ve…
Insights, lessons, and real experience from working with thousands of brands and building Threadbird from…
About Me
Nick Roccanti
20 years in the apparel and merch world. Here’s what I’ve learned.
